Form Meets Function in Frames as in Life
Source: Neurolens (Editor’s Note: This story originally appeared in ROWT Magazine titled: “Relief is in the Sight.”) I became an optician quite by accident. I was a wedding planner, when ...
Tag: sales tips
Holiday Prep Time is Here and More Manager’s to Dos for October
Oct. 1-7 MARKETING If you normally wait until around Thanksgiving before holding holiday season events, try going a little earlier this year. You’ll get an early indicator of what items ...
13 Ways to Lose Your Buyer
(Editor’s Note: This story originally appeared in ROWT Magazine titled: “How to Lose a Buyer in 10 Days.”) As a former optician of 16 years, I worked with many reps ...
Don’t Make a ‘Pretty Woman’ Mistake During Your Next 5-Minute Conversation
(Editor’s Note: This story originally appeared in ROWT Magazine, titled “Make It Or Break It In Five Minutes.”) You only have a few minutes to make a lasting impression. The ...
Stop Your Annual Sales!
“I ABSOLUTELY LOVE these sunglasses! And you said you can make them in my prescription right?” your patient excitedly inquires. “Absolutely we can,” you reply. “Great! Last year my husband ...
Summer Is a Great Time To Run Some Experiments and More Manager’s to Dos for June
Jun. 4-10 RECALLS Early summer is a good time to experiment, especially with a typically challenging area like recalls from last summer’s exams. Could you do a dad and daughter ...
“How Do You Professionally Tell a Coworker They’re an Idiot?”
IF YOU’VE GOOGLED, “How do you professionally tell a coworker they’re an idiot?” Keep reading. Many can recall the moments I am referring to here. You are working your tail ...
Use Your “Boss Voice” and and More Tips for March
MARKETINGWrap It Up Dan Reitman of Dan’s Pet Care in New York sees staff as potential mobile billboards. He offers them the option to wrap their cars in his company’s ...
Harness Pester Power and and More Tips for March
MARKETINGPester Power When it comes to marketing to kids, your goal should be getting them to drag their parents into your business. At Mill Creek Optical in Dansville, NY, they ...
Got an Unmotivated Team? Improve Sales Numbers with Improved Leadership
EVER HEARD A colleague talk about a big change they made and thought, “I could never get my team to do that!” Many of our opticals can reflect upon a ...
