THE STAYING POWER of social media platforms has a complicated history. Remember when MySpace reigned supreme and Facebook was only for college kids? The online landscape is ever-changing, often in ...
(Editor’s note: INVISION Magazine has partnered with Marshall B. Ketchum University to examine the field of optometry. This column is the fourth installment in the monthly series.) Congratulations! You have ...
Source: Neurolens (Editor’s Note: This story originally appeared in ROWT Magazine titled: “Relief is in the Sight.”) I became an optician quite by accident. I was a wedding planner, when ...
THE ALZHEIMER’S ASSOCIATION reported 6.2 million Americans with Alzheimer’s Disease in 2021, representing two-thirds of all dementia cases; with others estimating all-cause dementia will triple by 2050, approaching 30 million ...
IN HIS BOOK, Influence, Robert Cialdini explains the idea of “informational social influence” which theorizes that people are prone to copying the behavior of others to fit in with the ...
(Editor’s Note: This story originally appeared in ROWT Magazine titled: “How to Lose a Buyer in 10 Days.”) As a former optician of 16 years, I worked with many reps ...
(Editor’s note: INVISION Magazine has partnered with Marshall B. Ketchum University to examine the field of optometry. This column is the third installment in the monthly series.) Deciding where to ...
IN AN OFFICE there is one investment that should be placed above all others: Staff. I don’t mean cost either; they are an investment. Very probably the most important one ...
WITH MILLIONS OF active users worldwide, TikTok and Instagram are two of the world’s most popular social media platforms. While Instagram Reels and TikTok videos are often associated with dance ...
(Editor’s Note: This story originally appeared in ROWT Magazine titled “The Secret to Getting Published.”) Since I have had many people in our industry ask about how to get published, ...
